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Social Listenign Blog

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  I have decided to do this blog post on Coors light. Coors light is a very large beer company and switched between 2nd and 3rd top selling beers on the market. I picked this company because it is the company that I chose to do for last week's project. I figured it would be a good segment to be able to work on this project since I have done some background research on the company. I also am very interested because they are one of the top beer brands that are seen almost everywhere. Coors light has commercials, billboards, and ads all over the place. They use a lot of these forms of marketing to be able to spread their brand. The company is still in the top 2 and 3 of beer companies, but they have recently in the end of last year got into some lgbtq controversy. Although they went through this controversy, they have so many dedicated fans that are always going to be customers and always buy their beer.   Coors light loves interactions with their customers. They are very re...
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Marketing Blog Post

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  The article I have chosen to go over for this assignment is the Coors Light taps AI to turn baseball fans’ obstructed views into brews. I chose this article because baseball is my favorite sport, and as I was scrolling through all of the recent events on the page that we were provided with, I saw this headline and was actually very interested. Beer is a huge thing at all sporting events and this is no exception in baseball. Alcohol at a lot of stadiums is the leading seller when it comes to food and drink, and so the more people they can appeal to the better.  This article is showing Coors lights now marketing using AI. A baseball field is a very large field, there are seats that go around the entire stadium, all different types of heights, and sometimes they are not always in your favor when watching the game. There are instances in certain stadiums that people are placed behind poles, walls, and have a very obstructed view of the field, Coors light has taken this into acco...
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 Hello, I am Elijah Lowe, I typically go by Eli. I am currently a dual enrolled student at Linn Benton and Oregon State University. I am sophomore here and really enjoy Linn Benton. When in my free time, I enjoy to be very active. Some of my interests are almost any sport, cars, working out, wake surfing, and  spending time with friends and family. Some of my top sports are basketball and baseball. I played baseball my whole life and basketball until my freshman year of high school.  I enrolled in this class because I really am interested in changing my major into digital marketing. It is something that I am very interested in and a lot of the jobs you can get are things that interested me. This being a pretty introduction class to marketing I thought it would be a great class to take to figure out if I really do enjoy marketing. This class is also necessary in my current degree to so I am hitting both reasons to take the class.  I am most interested about learning a...
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